An Introduction:

Advertising // Automotive // Performance // History // Culture

This is the ethos of ShiftCulture. An appreciation for machine and those who build, race, and preserve them. Covering the advertising world, especially the automotive sector, motor racing, new cars, classics both iconic and unknown, and all things that shift and drive us forward.


ShiftCulture Posts by @MGilCreative, otherwise known as Matt Gil, automotive copywriter by day, armchair race car driver by night (although the race car only exists in Forza).

Usually doesn’t like modern supercars, but the Ford GT and Porsche 918 aren’t half bad. Would prefer a Japanese sports car from the 90s over a LaFerrari. Wishes he was Steve McQueen, but holds out hope he will own a Bullitt Mustang and maybe move to California in the near future.



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